Tag Archives: online advertising
The Social Networking Advertising Play……..Data!
Getting display advertising to perform on social networking sites has always been challenging. There are inherent hurdles of the media including: 1. User-to-User Communication Experience lends itself for users to zone out ads The next time you see two people … Continue reading
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Monetizing Social Networking Sites
I was invited to be a guest lecturer for NYU’s Masters in Publishing program. The topic I was asked to talk about is monetizing Social Networking Sites. Here is the quick summary: 1. SNS sites are inherently harder to monetize … Continue reading
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Slow growth of the Internet Display Market because of Social Media
In the JP Morgan Internet Report 2009, they cite that Internet display advertising will grow only 6% while search will grow at 11%. They attribute the slower growth in display to: – Lower ad budgets given macroeconomic weakness and shift … Continue reading
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