Getting display advertising to perform on social networking sites has always been challenging. There are inherent hurdles of the media including:
1. User-to-User Communication Experience lends itself for users to zone out ads
The next time you see two people having a conversation, try passing them an advertising flyer. They are far from being in [...]
Posts Tagged as ‘online advertising’
May 1, 2009
The Social Networking Advertising Play……..Data!
April 21, 2009
Monetizing Social Networking Sites
I was invited to be a guest lecturer for NYU’s Masters in Publishing program. The topic I was asked to talk about is monetizing Social Networking Sites. Here is the quick summary:
1. SNS sites are inherently harder to monetize via advertising than other content sites.
2. SNS growth will be driven by Performance advertising [...]
Filed under Uncategorized
Tags: online advertising, social networking, virtual currency
April 1, 2009
Slow growth of the Internet Display Market because of Social Media
In the JP Morgan Internet Report 2009, they cite that Internet display advertising will grow only 6% while search will grow at 11%. They attribute the slower growth in display to:
- Lower ad budgets given macroeconomic weakness and shift towards performance based advertising
- Continued pressure on non-premium inventory pricing as social networks and other [...]
