Getting display advertising to perform on social networking sites has always been challenging. There are inherent hurdles of the media including:
1. User-to-User Communication Experience lends itself for users to zone out ads
The next time you see two people having a conversation, try passing them an advertising flyer. They are far from being in [...]
Posts Tagged as ‘social networking’
May 1, 2009
The Social Networking Advertising Play……..Data!
April 21, 2009
Monetizing Social Networking Sites
I was invited to be a guest lecturer for NYU’s Masters in Publishing program. The topic I was asked to talk about is monetizing Social Networking Sites. Here is the quick summary:
1. SNS sites are inherently harder to monetize via advertising than other content sites.
2. SNS growth will be driven by Performance advertising [...]
Filed under Uncategorized
Tags: online advertising, social networking, virtual currency
April 1, 2009
Slow growth of the Internet Display Market because of Social Media
In the JP Morgan Internet Report 2009, they cite that Internet display advertising will grow only 6% while search will grow at 11%. They attribute the slower growth in display to:
- Lower ad budgets given macroeconomic weakness and shift towards performance based advertising
- Continued pressure on non-premium inventory pricing as social networks and other [...]
March 31, 2009
Q&A About the Future of Social Networking
An ad agency that we have worked with recently asked publishers in the social media space to answer some questions. They are doing a study about the trends in social media. I thought I would at least publish the answers that I came up with here:
1. How do you define social media?
Social Media [...]
March 23, 2009
The Viability of Virtual Currency on Social Networking sites
I recently received an Internet Media report from some investment bankers at a boutique investment bank. It discussed how virtual currency systems may supplant advertising as the main revenue source for social networking sites. This is a very interesting thesis. At Community Connect, we were originally 100% ad supported. When the previous recession hit in [...]
