I was invited to be a guest lecturer for NYU’s Masters in Publishing program. The topic I was asked to talk about is monetizing Social Networking Sites. Here is the quick summary:
1. SNS sites are inherently harder to monetize via advertising than other content sites.
2. SNS growth will be driven by Performance advertising [...]
Posts Tagged as ‘virtual currency’
April 21, 2009
Monetizing Social Networking Sites
Filed under Uncategorized
Tags: online advertising, social networking, virtual currency
March 23, 2009
The Viability of Virtual Currency on Social Networking sites
I recently received an Internet Media report from some investment bankers at a boutique investment bank. It discussed how virtual currency systems may supplant advertising as the main revenue source for social networking sites. This is a very interesting thesis. At Community Connect, we were originally 100% ad supported. When the previous recession hit in [...]
