Monetizing Social Networking Sites

I was invited to be a guest lecturer for NYU’s Masters in Publishing program. The topic I was asked to talk about is monetizing Social Networking Sites. Here is the quick summary:

1. SNS sites are inherently harder to monetize via advertising than other content sites.
2. SNS growth will be driven by Performance advertising and using the extensive profile information to target and optimize.
3. Virtual Good may be the next big monetization frontier for Social Networking Sites